3M Branding - Augmented Reality
How do you demonstrate "how science rocks" on an international scale?
By combining Outdoor, Magazine, Digital advertising, making it interactive with Augmented Reality, it really engaged the audience.
Asked to develop a fantastic way to promote the brand and some of its technology, so we created an AR experience that allowed users to fly a 3D model plan. In contrast, 3M's technology was explained and promoted at significant Airports, Inflight Magazines, and Outdoor Advertising. We set out with developers on creating the AR app, then we designed and the printed files across four different inflight magazines. Created animations for 99 digital billboards and designed printed billboards for Australia & New Zealand. The result in a few weeks was the application downloaded a massive 48,000 times.