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National Science Week - Australian Museum Augmented Reality

How do get kids excited about science?

National Science Week is Australia’s annual celebration of science and technology. Running each year in August, it features more than 1000 events around Australia. We had to come up with a solution that would engage school-aged children during this time.

We developed a brochure that explained how animals had inspired modern technologies; to give it the wow factor, the children could point their phones at the brochure and the animals would come to life and leap off the page in 3D. The animals would walk or fly about like magic. The brochure was a huge hit.