3M Branding - AR
How do you demonstrate "how science rocks" on a an international scale?
By combining Outdoor, Magazine, Digital advertising, making it interactive with Augmented Reality, it really engaged the audience. We were asked to come up with a cool way to promote the brand and some of its technology, so we developed an AR experience that allowed users to fly a 3D model plan while the company and technology was explained. Promoted at major Airports, Inflight Magazines as well as Outdoor Advertising we had to create everything from the App to the printed files across 4 different Inflight Magazines, as well as 99 digital billboards and major printed billboards in Australia & New Zealand.